Social Networking Will Globalize Your Business Marketing

Social Networking has the potential for exploding your business into the world arena. The simple process of connecting with another person not only will enrich both your lives, but will set in motion a chain reaction of events that will make your business visible to people and businesses worldwide.The types of social networking you participate in will help define you and your business in a way that will connect with people who are interested in learning about you. This connection then leads to the building of a relationship, which is the essence of business. Maintaining a good relationship will ensure continuing referrals and increased business.Let me share some of what I have experienced. I started my business marketing much the same as many other people. I developed business cards, brochures, cover letters, and direct mailing. These methods were expensive, time consuming and eventually unsatisfying. I experienced little business growth over a two year period of time. I even tried “cold calling”, which also yielded little business opportunity. This was part of an “old school” model of business marketing, which many of you are familiar with. I have termed this the “Interruption Marketing” model. We interrupt people’s lives with a bombardment of unwanted phone call, emails, cards and letters which promptly get disconnected, deleted or thrown in the trash, many times even before they are opened.With the appearance of social networking sites on the web came a whole new world of communicating and connecting with others. This is a very natural, casual, and relaxed way of letting others know who you are and what you are about. For most entrepreneurs, our businesses are an essential part of our beings and talking about our businesses is a natural part of our conversations. Only now, anyone in the world can learn about us. People will be particularly drawn to interest that are the same as ours, narrowing the spectrum of people who might be interested in our business. This is part of that very important business model known as Attraction or Permission Marketing.Some of the sites that will drive clients to your door include Squidoo, Facebook, My Space, Digg, LinkedIn and Twitter. Each of these sites can be used as pillars in the building blocks of your business. As your business grows, they can then be incorporated into paid advertising sites as well.So Relax, Enjoy, and start building your business and your relationships in a way that is comfortable as well as profitable.

Optimizing Your Travel and Tourism Website

The internet has proven to be an interesting tool for travellers. It has now become extremely easy for internet users to plan and organize business and leisure holidays at a click of a mouse. The internet gives users the freedom to compare rates, get unbiased reviews and make informed decisions on holidays without worrying about being fleeced in foreign countries.Booking hotels, flight tickets and even visa applications are now easily done through the web. The travel industry can take tremendous advantage of this setting to offer to their audiences a wide choice via engaging websites.Give Your Audience a Peak into what’s Out thereBy using interesting design tools and interfaces you can easily create an appealing website for you visitors and give them an opportunity to travel, through your website. Integrating images into your web design is crucial to the success of any travel portal. The use of appealing images is a simple and the most straightforward way to entice visitors to your travel website.Getting Professional HelpAs a travel website it is strongly recommended that you get professional help to apply some interesting effects to your photos to create the best visual appeal. While this may go against most conventional design rules, considering the nature of your website, you could always incorporate some flash photo slideshows which further add to the appeal of the products you are promoting.Blending Static and Dynamic Design StructuresA quintessential travel website consists of some static structure that is complimented with Flash effects to attract the attention of the target audience. You can also make good use of these dynamic tools to promote specific products and holiday packages on your portal. With modern design technology, you can leverage the use of 3D effects, animations and other graphic elements to exhibit your USP.Give your target audience an opportunity to go through a mind-blowing journey through the Swiss Alps, the Canadian Rockies or the glaciers of Alaska by making use of these effects and visually enticing the audience.Incorporate Call to Action ButtonsDo not forget to integrate a call to action feature into your website. Buttons such as ‘Book Now!’ and ‘Compare Prices Now!’ will encourage audience members to take actions you intend them to; allowing you to further exemplify the benefits of your products and packages.Clarity in InformationWhile you design the content for your travel portal, you need to put yourself into the shoes of your audience and recognize their needs. Most travellers are looking for something new and exciting. Travellers want to make the most of every opportunity to learn new things, and expose themselves to different cultures.The information that you provide must be able to communicate these facets of travel. Talk about the various activities, things to see, do, and look out for on your time there. Work towards building the excitement of the place you are promoting.In addition to this, remember to optimize your website and provide easy navigation to facilitate easy decision making and sales conversions.

15 Ideas To Boost Your Sales Over The Holidays

Most of the time people buy out of emotional reasons. Because of this, things that pull on our heart strings tend to encourage us to buy more than usual.And holidays like Valentine’s Day, Easter, Mother’s Day, Thanksgiving, and Christmas have been known to make us spend the most money of all.My question is, why should the big box stores be the only ones that increase their profits during the holidays?Below, are 15 ways that you can reel in more sales during the holidays – so that you too can profit greatly and receive some holiday cheer.1. Dress up.First we need to catch their attention. To pull the heart strings of our customers to come our way – we need to create a holiday atmosphere at our place of business.Here are a few ideas how we can do this:

Decorate- Add holiday decorations to your store, website, emails, etc. to put people in the holiday mood.
Emphasize family- In your advertisements, emails and specials – emphasize the benefits for the whole family.
Kids rule- Since kids rule during the holiday – add things that will attract children like holiday candy or have someone dress up like the Easter bunny or Santa to greet the kids.
Charity tie-ins- Let all your customers know that a portion of any money they spend will go to a particular charity.
Get creative- use fancy slogans like, “12 Days of Holiday Products.” Or “Treat Yourself During the Holidays…” etc.2. Make holiday offers.People expect offers during the holidays. Why not make them offers they cannot refuse?If you can afford it, give them some of the best offers for the year. This could be:

Discounts of 15 – 40% off.
Bundled items- packages with multiple items for a low price.
Small gifts- provide small items for low prices.
Last minute shopping items- Have great discounts for those last minute shoppers (commonly men).3. Encourage them to come back.The statistic is that there is a 50 – 80% chance that your previous customers will buy from you again. Why not use the holiday as a reason to reactivate a buying relationship with you?Here are a few ideas that can bring your previous customers back into your stores – and get them buying again.

Send them a card- though we may think people get too many of these – your customers appreciate them just the same.
Give them a gift- send them a small token to let them know you care.
Throw them a party- have a holiday customer appreciation party.
Ask them to donate- have a charity run where they have to come to the store to donate toys, gifts, etc.
Send them a gift card for your store- This way when they come to use it, they can purchase other items as well.
Give them a coupon for future purchases- Send them a discount coupon that they can use now or later that will motivate them to buy.Most big stores make most of their money during the holidays: Valentine’s Day, Easter, Mother’s Day, Thanksgiving and Christmas.My question is, why should they have all of the holiday fun?Use this opportunity to increase your holiday profits, so that you too can have a season full of great cheer.

Can Virtual PBX Really Change How Small Businesses Are Run?

Everywhere you turn these days it seems like the expression “in the cloud” has taken on some strange magnetic pull or force all its own. Web users, business owners and companies of all sizes, are being bombarded with “cloud” or “virtual” services which are hosted on remote servers far removed from one’s place of business.According to Gartner, a well respected information technology advisory and research company, some of the leading cloud providers now include Amazon, Google, HP, AT&T, IBM and Microsoft. In addition, in a recent survey, Gartner found 19% of companies are using the cloud for most of their production computing and 20% use it for storage.However, these cloud services are just, not for storage or computing, we also have other business services hosted in the clouds. Online or Internet fax is growing in popularity as more and more companies and businesses modernize or update their means of communication in our computer driven world. Then you also have virtual phone and PBX (Private Branch Exchange) services for the home office and companies both big and small.Perhaps, the greatest force driving all these “cloud” services, is our insatiable need to be completely portable and mobile in today’s current wireless environment. We simply need the ability to do our work anywhere and at any time – regardless of location. It may even be argued any company or small business without this ability has already lost a competitive edge or advantage over their competitors.This factor is brought home when one considers the benefits of using a virtual PBX vs a conventional land-line system. Going with a cloud based system gives your company much more flexibility and scalability. You can be completely mobile and wireless, regardless of where your employees or salespersons are located.Then you have to factor in the much lower costs of running a virtual system, there’s no expensive hardware to install or maintain. Set-up is almost instant, and there’s only one low monthly fee to pay. Plus, all of these virtual systems are full-featured – you get voice mail, call waiting, message forwarding, online fax… and even a virtual receptionist to handle all your business communications.One of the major drawbacks for most people has to do with online security. How safe will your company’s vital information be when stored on a remote server? Do I really want my information and communications accessible on the web?We all have heard horror stories of sites being hacked and information stolen, but for the most part, online security has improved greatly over the last few years, and the major “cloud service” companies mentioned above are completely professional. Sad truth, most companies store their data on computers, which can be accessed from the Internet, depending on the security measures you have in place, your information could be MORE safe with one of these services supplied by Google, IBM, Amazon or Microsoft.Regardless, anyone running a home office or a business, must consider using the “cloud” to do their computing and storage. The lower costs, the complete mobility, the ease of use, the complete flexibility/scalability, the greater competitiveness and instant set-up… all have to be factored into one’s decision. It is probably a safe bet that in the future, more businesses and companies will be hosting their computing, storage and virtual PBX phone services in the cloud.


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